Launches:
xoxo parade 2024
360 campaign, logo design, digital, email, socialZana Bayne 2023
Social, Digital, EcommWe teamed up with singer Olivia Rodrigo’s stylists, Chloe and Chenelle, to show off the best way to accessorize with Claire’s products.
Parade x Zana Bayne
Zana Bayne has probably worked with your fave — Beyoncé, Gaga, and Lil Nas X, to name a few. Typically focusing on handmade 1-of-1 designs, she brought her post-fetish leather prowess to this collection designed to make everyone feel like an icon.
Parade x Ganni
Scandi-style icon GANNI created a capsule collab, celebrating maximalist self-expression, including a specially designed Parade x GANNI box with purchase and wheat pastes that could be spotted throughout Soho.
Parade x Coke
Coca-Cola is Parade’s most collectible collab yet — iconic colors, ’80s prints, and bubbly bling. Vibrant colors, delicious retro prints, and effervescent bling bring this sensory capsule to life in 8 collector’s edition styles.
Parade x Target
Parade is now in a 100 stores near you! Our best-selling styles and other signature faves are now at Target stores IRL and online!
Parade Daydreams
Parade’s ode to hazy summer days and whimsical nostalgia with new silhouettes, limited-edition prints, and a Silky Mesh capsule collection.
Parade Fantasy
Parade’s earth month collection celebrating visions of the future. Fantasy features Parade’s signature sustainable fabrics made from trees, rescued production scraps, and upcycled materials.
Parade Picnic
Welcome to Parade’s Picnic. Spring is here early — meet Parade’s fresh new collection of all-new styles and the return of your favorite whimsical prints and details.
Parade for Amazon
Creative Directors: Emma Hart, Teodora Lancaster
Producers: Emma Hart, Teodora Lancaster
Photographer: Boyang Hu Set: Erin Lynn Welsh Style: Mel Leamon Hair: E. Williams Makeup: Cass Lee
Parade for Amazon
Creative Directors: Emma Hart, Teodora Lancaster
Producers: Emma Hart, Teodora Lancaster
Set: Erin Lynn Welsh Style: Mel Leamon Hair: E. Williams Makeup: Cass Lee